Yikes

According to the Independent (UK newspaper) today, we could have no ice at the North Pole, as soon as this year.  Traveling across the pole in a boat in the open water?  What a scary thought.

HP + Oracle = Great Green Partner Marketing

Today’s press release: “HP Introduces World’s Fastest, Most Energy-efficient, 1-to-4-terabyte Offering for Oracle Optimized Warehouse.” Per my previoius post, this is exactly the kind of partner marketing that customers need to see to deliver tangible business results and be “green.”  It speaks to how customers think and shows how two companies together can solve their [...]

Developing An Eco-System For Green Tech

I haven’t seen this evangelized much, but there’s at least one dirty little secret in Green Marketing, particularly in Green Tech: your one widget, by itself, is not going to improve climate change in any appreciable fashion, nor are business customers likely to flock to your product because you tout its green benefits.  This is [...]

I joined Facebook

I can’t get over the power of Facebook.  Others had mentioned it, but I finally was pressured into joining by my old friends Alyson and Mary at dinner in San Francisco.  And I’m so incredibly pleased that I did it.   This is a fantastic way to reconnect with old friends and colleagues, many of whom [...]

Leadership

This is my first attempt at blogging.  Please bear with me as I get used to this.  You’ll see me blog on several topics:
- Technology Marketing
- Green Marketing and PR programs
- Other topics that strike my interest
I’ve just started up a marketing/PR firm to help clients drive for leadership in their programs.  Just getting the [...]